What my CS team was missing
I need to say something that might make CS leaders uncomfortable: most of what your team does before a renewal is valuable, but it’s listening to only one channel. Your…
TNW Weekly Briefing
G2 acquires Capterra, Software Advice, and GetApp from Gartner G2 has completed a major acquisition by purchasing three of the world’s most influential software discovery platforms from Gartner. The move…
Is G2 becoming too powerful for the software market?
The software industry is increasingly questioning the growing influence of G2 following its agreement to acquire Capterra, Software Advice, and GetApp from Gartner. The deal, announced in late January and…
The rise of the always-on economy: subscriptions beyond streaming
We are all familiar with the subscription economy, and it certainly works as a reminder of the COVID-19 pandemic, when we were all hooked on our TVs watching Netflix or…
Beyond the click: How brands can influence visibility in AI-generated answers
The way people discover information online is quietly but fundamentally changing. Instead of scrolling through links and choosing which article to open, users are increasingly asking large language models to…